India Handloom Brand

 

 

The “India Handloom” Brand was launched by the Hon’ble Prime Minister of India on the occasion of first handloom day on 07.08.15 to endorse the quality of the products in terms of raw material, processing, weaving and other parameters besides social and environmental compliances for earning the trust of the customers. The “India Handloom” brand would be given only to high quality defect free authentic handloom products for catering to the needs of those consumers who are looking for niche handmade products. The “India Handloom” Brand is aimed at generating a special market space and increased earnings to the weavers. Thus the concept of “India Handloom” is to brand the handloom products, which are exclusively catering to the “quality”, need of the socio-environmentally conscious consumer.